What are you selling?
I’m not talking about your product or service per se. I’m talking about what makes you unique. Why should your customers choose you over your competitors. What are you selling? When someone asks, ” But why you?”, you should be able to rattle off an answer immediately, within 10-15 seconds. As an example, what is Profit Drivers’ unique selling proposition? We help small businesses increase sales without having to hire more team members We charge no up-front fee so there is no risk on the part of the business owner Pretty simple, huh? At the end of the day,...
Read MoreWhat now?
Well here we are. Black Friday, Small Business Saturday, and Cyber Monday have come and gone. Now what? How are you going to keep that momentum going and close out the year strong? Do you have a communications strategy in place to stay in front of your newfound customers? Are you soliciting them for referrals? Most importantly, have you shifted your sales strategy to focus heavily on any benefits that speak to bringing the customer’s family closer together now that we’re in the thick of the holiday season? Remember, although many people go out to the big box stores to try and...
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